Justin Donald | Why Wellness Is A Pentagon: The Art of Financial Intelligence & Lifestyle Investing


“To be a Lifestyle Investor, you're in charge of your life. You're in charge of building an incredible life that can support itself based on income coming in. So, instead of working for a paycheck, a business, or your own business – why not buy assets that produce income? Those assets cover the cost of living and now your choices become better quality choices. Your problems become better quality problems. You don't have to worry about covering your bills or putting food on the table and supporting your family. Now you can focus on where and how you want to spend your time.” – Justin Donald

Wellness + Wisdom Episode 438

Author of The Lifestyle Investor and Creator of The Lifestyle Investor Masterclass, Justin Donald, explores how to build true financial intelligence, what it truly means to be a lifestyle investor, the discipline of saving money for positive returns, what financial freedom feels like, Josh's own experience doing inner work around money and why his definition of wellness has now gone from a quadrant to a pentagon because of finances.

What does your relationship with money look like? What beliefs have been passed onto you about finances and wealth?

Discover why holding space for money is a key part of any wellness journey.

As a Lifestyle Investor, you're in charge of your life. You're in charge of building an incredible life that can support itself based on income coming in. You don't worry about bills; you think about where and how you will spend your time. - @jwdonald1 Click To Tweet

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These are “top secret” strategies that were shared by three world-class investors and I during an exclusive one-day event held for a few of my coaching clients.

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Listen To Episode 438 As Justin Donald Uncovers:

[1:30] The Power of Financial Intelligence

[17:00] How to Become a Lifestyle Investor

  • His experience in 7th grade with a door-to-door paper route and how that really taught him early on how to handle rejection.
  • Why you shouldn't take rejection personally as it's just business; especially when it comes to sales and marketing.
  • The fact that there is no shortcut to life experiential learning.
  • How you can become a lifestyle investor like Justin with the unique gifts that you have.
  • Why it's important to separate your career results (successes and failures) from who you are at your core.
  • Breaking The Habit of Being Yourself by Dr. Joe Dispenza
  • The fact that money cannot bring true happiness or self fulfillment; it's about the journey, not the destination.
  • 098 Set Yourself Free With Tom Bilyeu
  • 130 Modius & The Neuroscience of Fat Loss – Tom Bilyeu & Dr. Jason McKeown
  • Why it's beneficial to surround yourself with people that are living or investing at a higher level than you so you can learn from them.
  • Justin's own journey to learn how to work both smarter and harder when necessary.
  • What it means to truly be wealthy in life and why money isn't everything.

[32:30] The Discipline of Saving Money

  • Cutco Knives
  • 194 Rob Dial
  • Why Cutco is a great training ground for people who want to work in sales.
  • Justin's experience with Cutco and why it helped launch his investing journey.
  • His background studying Finance at the University of Illinois.
  • The decision he made to start investing at an early age in stock, a Roth IRA, and more qualified plans to save money.
  • Why he wasn't seeing as much yield as he had hoped for with the conventional markets and it set him out on a mission to find other ways to invest his money.
  • His decision to start investing not in “retail markets”/ Wall Street markets but wholesale markets which are more private equity and real estate investments.
  • Why investing in any way, any amount will bring you a fruitful return.
  • How you can get even bigger returns with private equity, real estate, private credit etc.

[41:00] Why Wellness is a Pentagon

  • Why wellness is a pentagon, not a square, and includes not only physical, mental, emotional, and spiritual health but also financial health.
  • The old programs that Josh used to have about money and how that has shifted during his financial health journey.
  • A collective wound humans have around money and our relationship to it.
  • Justin's own relationship with money and the wisdom he has learned from it.
  • Why many of our thoughts and feelings about money have been passed down to us from someone else.
  • How our beliefs about money will impact the way that we invest and use it as energy.
  • What will happen when we allow disempowering thoughts about money to enter our minds including self-sabotage.
  • How to create a more positive mindset around money and why that is such a gamechanger.
  • Why the people that raise us – our parents, grandparents, or caregivers etc. unknowingly imprint their thoughts and beliefs on us.
  • The fact that it is hard to let money grow if you're just going to hold onto it and not let it go to work through investment.
  • How you can learn from other people how to earn money and do less work by following what they do such as having as a steady cash flow side income.

[46:30] Your Vibe Attracts Your Tribe

  • Be careful of who you go to when looking for a life coach or mentor to help you with your money goals
  • What you should be looking for in a mentor or life coach during your search for them.
  • Vipassana Meditation – A Spartan Race For The Mind
  • Lessons Josh learned doing a 10-day silent Vipassana meditation.
  • Why sometimes you just have to take the nuggets that resonate the most with you and leave the rest.
  • How Josh's income tripled when he moved to Austin and why his relationship with money improved so much.
  • Why Josh looks for people to spend time with who aren't rich or live a luxurious lifestyle, he looks for people who think and feel the same way about money as he does.
  • The inspirational people that Justin looks to the most for guidance.
  • Why it's so important to have a cash flow that allows you to live the life that you want to have.

[53:30] Gaining Financial Freedom

  • The fact that we make different decisions when we feel freer; especially when we feel more freedom with money.
  • Why we feel so much better when we don't associate money with our own worth as a person.
  • The mindshift hack: what would you do with your life if money wasn't important?
  • Why it doesn't serve anyone to keep focusing on only achieving a certain amount of wealth in your life.
  • How to get started on figuring out what would light you up the most in life to help you have financial freedom.
  • Why there isn't just one right way to create financial freedom for yourself.
  • Keith J. Cunningham
  • How to create a space for yourself to plan and strategize what you want to do with your life.
  • Solocast | A Victim of Intellectualization & The Wisdom of The Heart
  • The importance of putting up healthy boundaries to put a barrier between yourself and toxic activities that society pushes on us.
  • Justin's number one way to carve out time to focus on himself and his wellbeing.
  • How Justin's work ethic has changed over the years to match the life that he wanted to live.

[1:01:30] Building a Life to Serve Your Mission

  • How Josh has built a routine to listen to books while spending time out in nature walking with his son.
  • Josh's new word, ‘synergy stacking,' where you combine multiple things that all blend together like walking and learning plus how he uses it in the breathwork.io program.
  • How Josh and Justin have sought out wellness tribes to spend time with people that can help them grow.
  • The powerful practice of checking yourself at the door before meeting with people and how you see the relationship(s).
  • How Justin's peer group shifted from convenience and proximity to intentionality, growth, and desire.
  • Why Tony Robbins was an important figure for Justin in how he saw his networking relationships and who he spends time with.
  • How to find out who your true friends are; especially during difficult moments.
  • Why we're naturally wired to really only have a couple of really deep, strong relationships.
  • How they came up with 12 being the typical magic number of close friendships but having a smaller number is fine too.
  • Why Justin and his wife have a marriage planning day to discuss, not to a T, but map out who they want to be and who they want to spend intentional time with as far as friendships and other couples.

[1:15:30] The 10 Commandments of Cash Flow Investing

  • Exploring the 10 Commandments of Cash Flow Investing and which ones are Josh's favorites from Justin's book.
  • Other new areas besides cryptocurrency that you can invest in early on such as real estate or new trends like Justin did with hemp and CBD or industrial warehouses that support eCommerce.
  • What the term, 'emerging markets' means and why time plays an important part in the outcomes of your investment.
  • Understanding the world of crypto and NFTs plus why not all of them will be successful even though they're gonna play a huge part in our future.
  • Why angel investing is the riskiest, hardest type of investment but there are good opportunities out there especially with a good track record.
  • Red flags to look out for in investments, hidden deals, and behavior around money.
  • Justin's top piece of advice for what to do right now with your money.
  • What assets you can consider investing in now besides real estate and land.
  • Why cash flow is king and it doesn't matter at all if you're a millionaire.
  • Jordan Peterson

Power Quotes From The Show

When most people hear the word, 'wealthy,' they think about money but if they're only putting their jobs first so that they're unhealthy and their relationships are suffering, then they're not truly wealthy in life. - @jwdonald1 Click To Tweet

What Being ‘Wealthy' Really Means

“I see wealth in a different way and for most people when they hear the word, ‘wealthy,' they think about money. Money is a component of being wealthy but it's much greater than that. I know a lot of people who have money but their physical health is horrible and they can't really do a lot; they're on a trajectory that's going to be a short life. Or they have bad relationships with the people that they love the most because they prioritize work or money over those connections. To me, that's just being out of alignment. It's incongruent with who I am and what I want out of life if other areas aren't doing well. So, to be a Lifestyle Investor is to put your life and your values first and live in accordance with them.” – Justin Donald

The Benefits of Financial Discipline

“The discipline of saving and investing money in itself is going to be a fruitful return. So, even if it's not yielding a lot in the moment – if you can put money aside that you don't spend today that can earn you money tomorrow, that in itself is going to set people up for a lot of success. It sets them up for a lot of success because most likely people are going to make more money every year. At some point, people might have a big jump but over time most people are going to continue to make a little more. Any way you strike it, having some sort of discipline in saving money is great.” – Justin Donald

Healing Your Money Wound(s)

“The beliefs that people have around money are going to most certainly impact their ability to build their financial wealth. In my own experience and those in my network, many people's beliefs around money and saving are borrowed from someone else such as a parent or caregiver because they projected a certain idea and then that was implanted as a fact in someone's mind instead of doing their own homework or coming up with their own beliefs. Often if those beliefs are disempowering then self-sabotage ultimately kicks in. I know a lot of people who have a hard time keeping money and building wealth because of their mindset and beliefs around it but one shift in mindset will change the game.” – Justin Donald


Links From Today's Show 


About Justin Donald

Entrepreneur Magazine calls Justin Donald the “Warren Buffett of Lifestyle Investing.” He’s a master of low-risk cash flow investing, specializing in simplifying complex financial strategies, structuring deals, and disciplined investment systems that consistently produce profitable results. His ethos is to “create wealth without creating a job.”

In the span of 21 months, and before his 37th birthday, Justin’s investments drove enough passive income for both he and his wife Jennifer to leave their jobs. Following his simple investment system and 10 Commandments of Lifestyle Investing, Justin negotiated deals with over 100 companies, multiplied his net worth to over eight figures, and maintained a family-centric lifestyle in less than 2 years. Just 2 years later, he doubled his net worth again.

Justin in the Media

He now consults and advises entrepreneurs, executives, and successful media personalities on lifestyle investing. Justin has also appeared on nearly 100 podcasts, including Entrepreneurs on Fire, The Mike Dillard Show, Making Bank, Achieve Your Goals, Capability Amplifier, Tractionville, Inside Personal Growth, Conscious Millionaire, Franchise Secrets, the Accelerated Investor, and Unbecoming.

Justin distilled his lessons and proven investment system that reliably generates repeatable returns into The Lifestyle Investor podcast and the best-selling book The Lifestyle Investor: The 10 Commandments of Cash Flow Investing for Passive Income and Financial Freedom, released in January 2021. The Lifestyle Investor was an instant hit, making the USA Today best seller list, breaking #8 on all of Amazon.com, and #1 on the Wall Street Journal’s best-seller list. All proceeds from copies of The Lifestyle Investor go to Love Justice International, a nonprofit fighting human trafficking in 17 countries.

Justin's Best Practices

Justin is a lifelong leader and trainer with a track record of achievement. In his 20s, he worked with Cutco/Vector and quickly became one of the top managers in the company, and one of the youngest to achieve Hall of Fame status. His personal playbook of best practices was deployed nationwide as a training program to onboard sales representatives.

While in this role, Justin began investing heavily in real estate and owns several profitable real estate related businesses, a large portfolio of multifamily rentals, OrangeTheory Fitness franchises, and several other successful operating companies. His entrepreneurial ventures include IFM Restoration, a residential maintenance and rehab company founded in 2016. IFM recently funded its Series A with S3 Ventures, the largest venture capital firm in Texas, leading the round.

Justin's Favorite Causes

Justin is a member of Tiger 21 and a board member of Front Row Foundation International. He and Jennifer contribute to various causes privately and through their church, fighting cancer, building clean water wells in third-world countries and other humanitarian efforts. Additionally, they sponsor multiple children through Compassion International. The Donalds are based in Austin, Texas, and love adventure-based international travel with their beloved daughter.


The Lifestyle Investor


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About Josh Trent

Josh Trent lives in Austin, Texas with his love Carrie Michelle, son Novah, and a cat named Cleo. He is the Founder of Wellness Force Media, host of the Wellness + Wisdom Podcast and the creator of the BREATHE: Breath & Wellness Program. Josh has spent the past 19+ years as a trainer, researcher, and facilitator discovering the physical and emotional intelligence for humans to thrive in our modern world. The Wellness Force Media Mission is to help humans heal mental, emotional, and physical health through podcasts, programs, and a global community that believes in optimizing our potential to live life well.

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