The Truth About Sports & Cannabidiol – Jay Hartenbach


What's the deeper truth about sports-specific uses of Cannabidiol and how can this natural plant can help to potentially fight against the rising opioid addiction epidemic in our nation?

Does Cannabidiol really have the potential of preventing inflammation and helping athletes managing pain?

Our guest today is Jay Hartenbach the CEO of MedTerra, a CBD health and wellness company started by a group of individuals passionate about CBD products to help heal and provide relief through the incredible power of plants, specifically hemp. Jay has spent the last five plus years distributing CBD across the world where he has built a network of industrial hemp farms.

Hemp Oil & Healing: Ret Taylor & Adriaan Zimmerman, Founders of Ned

“Ned is really for those who are looking to improve and it can be for anyone. We want to be there as a first line of defense for people before they have to resort to doctors and pharmaceuticals. I will never knock Western medicine because there's always a time for it.  However, that doesn't mean that if I have a panic attack that I should all of a sudden be put on a Xanax prescription that I can't get off for the next ten years.” – Adriaan Zimmerman

Despite the common misconception, hemp does not get you high. Truthfully, it has been used naturally for thousands of years to support the health and wellness of our minds and bodies. 

In Wellness + Wisdom episode 233, Entrepreneurs, Natural Remedy Seekers, and Co-Founders of Ned & Co, Ret Taylor and Adriaan Zimmerman, explain the differences between full spectrum hemp oil and marijuana; share other alternatives, natural forms of medicine including forest bathing; and explain how hemp oil can be used to help decrease anxiety, stress, or emotional distress along with other resources and lifestyle changes.

Listen and find out how hemp oil helps regulate homeostasis in nearly every biological system in your body, helping bring balance to body and mind.

Cannabidiol (CBD)

is a naturally occurring cannabinoid constituent of cannabis. It was discovered in 1940 and initially thought not to be pharmaceutically active. It is one of at least 113 cannabinoids identified in hemp plants, accounting for up to 40% of the plant's extract.

As of 2018 in the United States, Food and Drug Administration approval of cannabidiol as a prescription drug called Epidiolex for medical uses has been limited to two rare forms of childhood epilepsy

What is the Endocannabinoid system?

Discovered in the 20th Century, the endocannabinoid system is a biological system composed of endocannabinoids that are neurotransmitters that bind to cannabinoid receptors in the mammalian brain and body. CBD is one of the primary cannabinoids found in hemp. These cannabinoid receptors play a pivotal role in physiological processes such as mood, memory and pain. There are two cannabinoid receptors – CB1 and CB2 that are located on cells throughout the body.

What are CB1 and CB2 Receptors?

CB1 receptors are primarily located on nerve cells in the brain, spinal cord and central nervous system. They are very abundant in the cerebellum, basal ganglia, and hippocampus. The CB1 receptors have been found to play a role in memory processing, motor regulation, pain sensation, mood, and sleep.  CB2 receptors are primarily found on cells in the immune system and its associated structures. When activated, they stimulate a response that fights inflammation, which can reduce pain and minimize damage to tissues.

How do these receptors work?

Cannabinoids help coordinate and regulate how we feel and think by binding with the endocannabinoid system’s CB1 and CB2 receptors. Fitting like puzzle pieces, cannabinoids are designed to link together with the cannabinoid receptors. Linking activates the receiving neuron into action, triggering a set of events to pass along the message and carry out a variety of cellular responses needed for homeostasis and healthy functioning.


In 2016, Jay was contacted by his longtime friend, J.P. Larsen, who had spent the last 5 years distributing CBD in the US and abroad. Although the demand for CBD was grow- ing by the day, the two recognized the lack of quality online retailers with fairly priced CBD products. Utilizing J.P.’s direct access to US-based industrial hemp farms and Jay’s marketing experience, Medterra was started. With their focus on providing consumers with the highest-quality CBD M has quickly grown to help tens of thousands of customers in all 50 states and 6 different countries.


Derived from the Cannabis plant, CBD is one the fastest growing industries in both the medical and wellness spaces. Enabled by the adoption of the 2014 Farm Bill, Hemp Research Pilot Programs began opening in various states allow- ing for the legal cultivation of hemp since 1937. As one of the strongest anti-inflammatory agents and muscle relaxants found in nature, CBD is currently being studied with patients suffering from chronic pain to Parkinson’s.

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About Josh Trent

Josh Trent lives in Austin, Texas with his love Carrie Michelle, son Novah, daughter Nayah + a cat named Cleo. He is the host of the Wellness + Wisdom Podcast and the creator of the BREATHE: Breath + Wellness Program. Josh has spent the past 20+ years as a trainer, researcher + facilitator discovering the physical and emotional intelligence for humans to thrive in our modern world. Helping humans LIBERATE their mental, emotional, physical, spiritual + financial self through podcasts, programs + global community that believe in optimizing our potential to live life well.

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