How To Die Young As Late As Possible: New Collagen Science for Longevity + Peak Parenting | Sean Lake

Wellness + Wisdom | Episode 740

Can collagen help you ‘die young as late as possible’ and keep your body in peak condition?

How To Die Young As Late As Possible: New Collagen Science for Longevity + Peak Parenting | Sean LakeSean Lake, Founder of BUBS Naturals, joins Josh Trent on the Wellness + Wisdom Podcast, episode 740, to share how collagen supplementation transformed his own healing process, allowing him to maintain a life of adventure in his 50s, why only a fraction of supplement companies genuinely care about helping you heal, and how collagen helps with connective tissue repair and alleviating joint pain.

“After you're in your early mid-20s, you lose 1 to 2% of the collagen in your body every year. So when you turn 55, you're at half. All of your connective tissue support is fed by the exogenous intake of collagen peptides, and it fuels that collagen production inside the human body.”Sean Lake


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BUBS Collagen Peptides start out as grass-fed bovine collagen and are then turned into collagen peptides through a controlled enzymatic hydrolysis process. This process transforms the collagen into much smaller and easily digestible peptides that are highly bioavailable.

Collagen peptides are typically recommended for those looking to support skin health, improve joint function, boost bone density, and enhance hair and nail growth.

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In This Episode, Sean Lake Uncovers:

[01:00] Not All Supplement Brands Want You to Be Well

  • Sean Lake
  • BUBS Naturals – 20% off with code JOSH20
  • Why most supplement companies compromise on integrity for profits.
  • How only less than 10% of supplement brands truly care.
  • Why third-party testing shows whether a company has integrity.
  • The difference between brand and company.
  • How Sean thrives on adventure.

[06:00] The Purpose of Optimizing for Longevity

[10:30] Injury Recovery

  • Why injuries are a part of life, especially when we're active.
  • How nutrition can help recovery.
  • Why collagen is one of the most important supplements.
  • How we lose 50% of all collagen in our body by the time we're 55 years old.

[16:25] Is Collagen the Solution to Slower Aging?

[22:30] The Right Way to Use Supplements

  • The importance of observing the effects of a new supplement.
  • How electrolytes help with brain fog caused by dehydration.
  • Why collagen takes several weeks to show effects.
  • How taking collagen supplements creates a signal for the body to produce more collagen.

[26:25] The Importance of Traceability

[31:15] Collagen VS Colostrum

[34:10] The Most Important Supplement

  • Why eating whole foods is the baseline to better health.
  • How collagen is the best multivitamin we can take.
  • Why people under 25 might benefit more from electrolytes than collagen.
  • Thomas DeLauer
  • Why it's hard to get enough collagen from food only.

[39:55] Do You Really Need Supplements?

  • Why supplements are a scaffolding.
  • How we only need to take supplements if our diet doesn't provide enough nutrients.
  • Why cowhide can be upcycled to make collagen supplements.
  • The benefits of MCT oil.
  • Why BUBS Naturals creates products sourced from nature.

[43:35] Die Young As Late As Possible

  • How Sean came up with the MCT creamer.
  • Why BUBS Naturals rebuilt their electrolyte supplements to provide better products.
  • Most creatine monohydrate producers are located in China.
  • Why vitamin C helps with collagen absorption.
  • How Sean's intention is to bring a youthful energy to everything he does.

[52:30] The Birth of BUBS Naturals

  • Why Sean was at a crossroad with his career at 45.
  • Where the idea of starting a collagen supplement company came from.
  • Why they always wanted the company to support charity.
  • 10% of BUBS Naturals' profits go to the Glen Doherty Memorial Foundation.
  • Why the company started as a social experiment.

[59:15] Becoming a Professional Athlete

  • How Sean became friends with Glen at school.
  • Why the both wanted to become professional athletes.
  • How Sean managed to get sponsored and paid as a snowboarder.
  • What led Glen to join the Navy SEALs.
  • Why Sean went back to college and was then offered a job as Shaun White's manager.
  • How Glen's work for the CIA cost him his life.
  • Why Sean channeled his grief to honor Glen's life.
  • How grief can change into celebration and inspiration overtime.

[01:11:35] Look for the Signs

  • 13 Hours: The Secret Soldiers of Benghazi (2016)
  • How Hollywood filmmakers wanted to make a movie about Glen's story.
  • Why BUBS Naturals became a tribute to Glen's life.
  • Why Sean has been having dreams about Glen after his passing.
  • How hummingbirds became a sign from God.
  • What would Sean tell Glen if he were here right now.

[01:19:25] Learning from Others

  • How Sean's father struggled with alcohol abuse.
  • Why he reconciled with his dad before he passed away.
  • How Glen taught him discipline and accountability.
  • Why being open to receiving the hard lessons made him a better father.
  • How he realized that being a parent isn't about him.

[01:25:00] The Key to a Healthy Relationship

  • Why it's important to keep dating after we get married.
  • The importance of doing self-healing work.
  • Why the kept a sense of humor about sleep deprivation.
  • How Sean felt useless as a father because his wife had a more important nurturing role as a mother.
  • What to do to avoid being just roommates with our partner.
  • Why women respond well to being provided the feeling of safety.
  • The Queen's Code by Alison Armstrong
  • Driven by Dr. Doug Brackmann + Randy Kelley

[01:35:15] Your Actions Inspire Others

  • How the ability to appreciate struggle and stress creates opportunities for growth.
  • Why it's important to say the nice things we think of other people.
  • How our actions can inspire others to change their lives.
  • Why positive feedback and authentic compliments are a fuel for men.
  • How learning about our love language can help us give and receive what we need.



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Power Quotes From The Show

Exogenous Collagen Peptides

“If you exogenously take collagen peptides, it will have your body endogenously producing collagen peptides. And that collagen protein in your body is going to help with your hair, skin and nails. But more importantly, it will improve your muscle recovery, joint health, and intestinal health.”Sean Lake

Show Your Children The Right Path

“I'm hell bent on taking care of myself physically, mentally, spiritually, as much as humanly possible, learning as much as I can, because I want to be as present as possible so that I can give all that up to be there for my children. So that it's not about me, it's about them. What am I bringing to the table to help shape them, to help steer them, to help show them the path? They have to walk it, but I want to show them the right path.” – Sean Lake

Can You Get Enough Collagen From Your Diet?

“Ground beef and bone broth are an amazing way to get gelatin collagen in the body. But what you don't realize is how much you'd have to eat. For most bodies, 20 grams is the baseline. But to get 20 grams from nature, you'd have to be eating a lot of ground beef or bone broth. And our lifestyles don't really allow us to do that and then there's also a digestive cost.”Sean Lake


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About Sean Lake

How To Die Young As Late As Possible: New Collagen Science for Longevity + Peak Parenting | Sean LakeSean Lake is an entrepreneur, former professional snowboarder, and the co-founder of BUBS Naturals, a wellness brand best known for its grass-fed collagen protein and MCT oil powders.

In 2018, he launched BUBS Naturals, naming the company after his best friend and adventure partner, Navy SEAL Glen “Bub” Doherty, who was killed in the 2012 Benghazi attack.

BUBS commits 10% of every sale to veteran-focused charities, most notably the Glen Doherty Memorial Foundation and the Navy SEAL Foundation, so the business is, in Lake’s words, “a perpetual fundraiser disguised as a supplement company.”


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About Josh Trent

Josh Trent lives in Austin, Texas with his love Carrie Michelle, son Novah, daughter Nayah + a cat named Cleo. He is the host of the Wellness + Wisdom Podcast and the creator of the BREATHE: Breath + Wellness Program. Josh has spent the past 20+ years as a trainer, researcher + facilitator discovering the physical and emotional intelligence for humans to thrive in our modern world. Helping humans LIBERATE their mental, emotional, physical, spiritual + financial self through podcasts, programs + global community that believe in optimizing our potential to live life well.

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