Heart Rate Tracking: Why Fitbit Won’t Win

Heart Rate Tracking: Why Fitbit Won’t Win

If you're one of the 19 million people who track steps, heart-rate or nutrition with a wearable fitness device, you've built up an impressively sizable chunk of activity data. So, now what do you do? From collecting exercise data to manually logging calories, millions...
Trainers Weigh In On Fitness Trackers

Trainers Weigh In On Fitness Trackers

On the verge of bubbling over at the intersection of health, wellness, and fitness technology, companies are now hard at work brewing up new platforms, apps, and activity trackers to answer the demands of a rapidly changing digital health landscape. Even with all...
Why Under Armour Wants All Your Fitness Data

Why Under Armour Wants All Your Fitness Data

How much is your fitness data really worth? Do your steps, workouts, and sleep have real value? For many wearable technology and fitness equipment manufacturers, we're fast approaching a situation similar to 1849 when there were tales spoken about a Gold Rush in the...