The Truth About Sports & Cannabidiol – Jay Hartenbach

JAY HARTENBACH WELLNESS FORCE CANNABIDIOL

What's the deeper truth about sports-specific uses of Cannabidiol and how can this natural plant can help to potentially fight against the rising opioid addiction epidemic in our nation?

Does Cannabidiol really have the potential of preventing inflammation and helping athletes managing pain?

Our guest today is Jay Hartenbach the CEO of MedTerra, a CBD health and wellness company started by a group of individuals passionate about CBD products to help heal and provide relief through the incredible power of plants, specifically hemp. Jay has spent the last five plus years distributing CBD across the world where he has built a network of industrial hemp farms. Learn more about MedTerra.

Cannabidiol (CBD)

is a naturally occurring cannabinoid constituent of cannabis. It was discovered in 1940 and initially thought not to be pharmaceutically active. It is one of at least 113 cannabinoids identified in hemp plants, accounting for up to 40% of the plant's extract.

As of 2018 in the United States, Food and Drug Administration approval of cannabidiol as a prescription drug called Epidiolex for medical uses has been limited to two rare forms of childhood epilepsy

What is the Endocannabinoid system?

Discovered in the 20th Century, the endocannabinoid system is a biological system composed of endocannabinoids that are neurotransmitters that bind to cannabinoid receptors in the mammalian brain and body. CBD is one of the primary cannabinoids found in hemp. These cannabinoid receptors play a pivotal role in physiological processes such as mood, memory and pain. There are two cannabinoid receptors – CB1 and CB2 that are located on cells throughout the body.

What are CB1 and CB2 Receptors?

CB1 receptors are primarily located on nerve cells in the brain, spinal cord and central nervous system. They are very abundant in the cerebellum, basal ganglia, and hippocampus. The CB1 receptors have been found to play a role in memory processing, motor regulation, pain sensation, mood, and sleep.  CB2 receptors are primarily found on cells in the immune system and its associated structures. When activated, they stimulate a response that fights inflammation, which can reduce pain and minimize damage to tissues.

How do these receptors work?

Cannabinoids help coordinate and regulate how we feel and think by binding with the endocannabinoid system’s CB1 and CB2 receptors. Fitting like puzzle pieces, cannabinoids are designed to link together with the cannabinoid receptors. Linking activates the receiving neuron into action, triggering a set of events to pass along the message and carry out a variety of cellular responses needed for homeostasis and healthy functioning.

ABOUT JAY & MEDTERRA

In 2016, Jay was contacted by his longtime friend, J.P. Larsen, who had spent the last 5 years distributing CBD in the US and abroad. Although the demand for CBD was grow- ing by the day, the two recognized the lack of quality online retailers with fairly priced CBD products. Utilizing J.P.’s direct access to US-based industrial hemp farms and Jay’s marketing experience, Medterra was started. With their focus on providing consumers with the highest-quality CBD, Medterra has quickly grown to help tens of thousands of customers in all 50 states and 6 different countries.

ABOUT CANNABIDIOL

Derived from the Cannabis plant, CBD is one the fastest growing industries in both the medical and wellness spaces. Enabled by the adoption of the 2014 Farm Bill, Hemp Research Pilot Programs began opening in various states allow- ing for the legal cultivation of hemp since 1937. As one of the strongest anti-in- flammatory agents and muscle relaxants found in nature, CBD is currently being studied with patients suffering from chronic pain to Parkinson’s.


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