Dr. Kyra Bobinet | Living A Well Designed Life: 10 Lessons In Brain Science
“I want everyone to see themselves as designers of their own lives because that's truly what we're doing. We're co-creating this reality and we're all an active part of it. Essentially, there are two types of people: designers and those who are still struggling with the concept. Brain science is really how your brain works and why it does what it does whereas design thinking focuses more on the future. Design thinking is what we can become and what we can transform ourselves into.” – Dr. Kyra Bobinet
Do you want to change in some way, shape or form, but you're too comfortable fitting a specific mold of other people's expectations?
In Wellness Force Radio 183, CEO and Founder of engagedIN, Author of Well Designed Life, and teacher of health engagement at the Stanford School of Medicine, Dr. Kyra Bobinet, shares how we can all live a well-designed life. As you listen to this episode, you will learn all about how to become a designer of your own life, your unique connection between the heuristic link and self-image, and how you can set yourself up for a future self that will thank your past self.
Learn how your current self can live up to the expectations of your future self and how to create a life you will love.
I know what I should do…I just don't know why I don't do it.”
This phrase captures a universal human experience–we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do–and how we can change.
Meanwhile, major advances in consumer technology, service industries, and public health are rapidly changing how we live. This boom of innovation has been fueled by a creative approach to solving problems called design thinking. We are living in the age of design–and designers are the new rock stars.
Dr. Kyra Bobinet brings together over 25 years of successfully designing interventions, products, and experiences that change lives–to empower you as the designer of your life. Dr. Bobinet has gathered her top ten key concepts from psychology, behavior, and neuroscience and shows you how to apply each of them to change your health, relationships, and well-being. Bobinet insists that the success or failure of changing our lives hinges on both understanding what's going on inside our head and applying the flexible mindset of a designer.
You have a choice: design your life or let it design you!
Infused with relatable narratives that are at once witty and gripping, professional and personal, Bobinet takes you on a journey through the origins of your self-image, motivations, decisions, and unconscious behaviors–leaving you with the keys to free yourself from your conditioning and lead a well-designed life.
Listen To Episode 183 As Dr. Kyra Bobinet Uncovers:
Her book, Well Designed Life, and the process she went through to write it.
How she defines behavior change and how you can change your own behavior for the long-term.
“Our brains are super lazy and it wants to make everything a shortcut. So, the way you get ready in the morning is a heuristic. All those automatic, heuristic actions are meant to conserve energy so we can live our lives on autopilot for most things that we repeat every day. So, when you are exhausted or stressed, you're most likely going to use your fast brain and heuristics to get through decision-making moments. But the more you can think ahead and put the slow brain into action when scheduling your week, the more powerful your thinking is so that you don't have to make things up as you go through the week.” – Dr. Kyra Bobinet
“As a mother, I was unconsciously stressed so I would automatically go buy a chai latte every single day and I wouldn't burn it off because I was working on a laptop all the time. Having that warm, comforting drink of a tiny shot of caffeine with a huge amount of sugar really got me going in the morning and that was my treat to myself. But I wasn't doing any long-term thinking; this was my short-term reward. The brain is very good at short-term rewards and going through these dopamine cycles and it really kicked me into this addiction of chai lattes.” – Dr. Kyra Bobinet
“The previous part of me didn't know that I had to design my life. Back then, I knew what I should have done, but I didn't know why I wasn't doing it and I didn't have a how to do it. What I notice between people who can design their behavior and those who cannot is that the people who can don't have to spend a year in frustrating feedback looks and constantly feeling bad about themselves for not doing what they know they should do.” – Dr. Kyra Bobinet
“The habenula in our brain basically tracks our failures. If we fail at something, we won't want to try it again because the habenula down regulates our motivation to try it again. The only way to get around the habenula is to iterate and to think that the story that you tell yourself is ‘I'm just figuring it out. That's my job.' Not to do it, but to figure out how to do it.” – Dr. Kyra Bobinet
“Your self-image is the filter of everything you do and don't do. We just don't always know in the moment which self-image is governing. Is it the self-image of myself as this fiery and healthy person or as an overweight kid? We're constantly in the midst and struggle of different self-images. In the end, it’s really the self-image of the future self that is going to matter when the time comes.” – Dr. Kyra Bobinet
Links From Today's Show
Dr. Kyra Bobinet on Why We Engage (or not) in our Health
When it comes to health engagement, Dr. Kyra Bobinet has 5 words of advice: be caring, authentic, and useful. As the CEO-founder of engagedIN, Kyra devotes her life to helping people crack the code of how, what, and especially, WHY we engage.
Kyra has founded several healthcare start-ups, spanning behavior health, population health, and mobile health. She has designed behavior change programs, big data algorithms, billion-dollar products, mobile health apps, and evidence-based studies in mind-body and metabolic medicine. All of her designs, whether for at-risk teens or seniors, are rooted in the belief that true caring is our greatest value.
Dr. Bobinet teaches at Stanford School of Medicine on patient engagement and empowerment, and health design with Dr. Larry Chu, founder of MedicineX. She has studied in Dr. BJ Fogg’s Persuasive Tech Lab at Stanford, whom she credits as the founder of “behavior design.”
Dr. Bobinet received her Masters in Public Health at Harvard University, specializing in Healthcare Management, Technology-enabled Behavior Change, and Population Health Management. She received her medical degree from the UCSF School of Medicine.
When she’s not geeking out on neuroscience literature, you can find her hiking on her land, studying bird behavior, and meditating.