OUR MISSION
We help humans discover physical & emotional intelligence to live life well
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THE HIGHEST QUALITY INGREDIENTS, NOTHING ARTIFICIAL
• Clean, whole ingredients
• High protein content
• No artificial additives
• Supports paleo and keto
• Convenient, nutrient-dense meals
True Primal offers ready-to-eat soups made with high-quality, clean ingredients: grass-fed beef, organic vegetables, and no artificial additives.
Their products are crafted for a convenient, nutrient-dense meal option that fits into a whole-food, paleo, or keto-friendly lifestyle.
True Primal is passionate about making real food as convenient and delicious as possible. From its conception, the company has been driven by one overarching mission: to reverse the burden of modern disease by providing premium, convenient real food, in alignment with humanity’s design.
Their goal is to help remove the barriers that stand in the way of wellness, and strive to do so by:
A core component of True Primal's mission is “Food Freedom”—a concept focused on restoring a sense of sovereignty and empowerment to the way we relate to food.
For this reason, their products are designed with freedom in mind. They steer clear of ingredients that manipulate your hunger signals and trick you into eating more than you truly want. They use simple, natural ingredients that satisfy your cravings rather than inciting more of them.
True Primal uses superior animal products from high-welfare livestock—not only for the sake of human health but also for the health of animals and the planet itself.
To achieve this, they utilize programs like the Global Animal Partnership to constantly improve all of their farm and ranch sourcing, choosing meat suppliers that are as committed to quality as they are. They support agricultural practices that create harmony among humans, livestock, and the land—leading to deeply nourishing and health-promoting products.
True Primal's animal-based ingredients include:
Likewise, True Primal sources organic vegetables, herbs, and spices wherever possible, and supports farmers who employ holistic farming methods. This allows them to create products packed with flavor and nutrition, without the potentially health-harming byproducts of industrial farming.
For their sweetened products like cookies and granola, True Primal uses only natural, whole-food ingredients—particularly honey and maple syrup, which are both teeming with beneficial phytonutrients and prebiotic compounds.
When it comes to choosing ingredients, True Primal takes an “err on the side of caution” approach—opting to exclude ingredients likely to cause harm, supply empty calories, or be poorly tolerated. As a result, their products are categorically free from:
True Primal's products are also free from dairy, grains, and dry pulse beans, to help ensure their products are accessible to people avoiding these ingredients.