“We're all pre-diabetic; we're all pre-hearing loss, right? At some point, if you live long enough, that stuff begins to stop working in the body but you get to choose on the spectrum when that happens. Do you want that to happen when you're 100 or when you're 50? When you have ketones and protein in your system at the same time, it helps muscle protein synthesis happen quicker. Ketones and the ketogenic diet actually have the ability to rescue the brain function in Alzheimer's patients and reverse it.” – Michael Brandt
Wellness + Wisdom Episode 459
CEO and Co-Founder of H.V.M.N., Michael Brandt, shares how their product, Ketone-IQ™, provides a healthy source of energy from the inside out, explains how the ancient fuel of ketones reverses aging, unpacks the pre-diabetic impact + looks at how our modern world has impacted our natural ability to create ketones on its own.
How do we do it all? How do we get sharp cognition + energy without having to take stimulants all the time?
Whether you're a busy parent, an entrepreneur, or just have a busy schedule that makes you feel burnt out – exogenous ketone supplements are one of the most powerful biohacks that can help your body + brain function better.
[click_to_tweet tweet=”We're all pre-diabetic + pre-hearing loss, right? At some point, if you live long enough, that stuff begins to stop working but you get to choose on the spectrum when that happens. Do you want that to happen when you're 100 or when you're 50? – @hvmn” quote=”We're all pre-diabetic + pre-hearing loss, right? At some point, if you live long enough, that stuff begins to stop working but you get to choose on the spectrum when that happens. Do you want that to happen when you're 100 or when you're 50? – @hvmn”]
Meet H.V.M.N.'s Ketone-IQ™
Save 30% on your subscription order!
Get Your Fuel From Ketones
Looking for a cleaner brain fuel? Just one daily serving of Ketone-IQ™️ will help you feel sharper, more focused, and ready to take on the day
Ketones are nature’s superfuel, proven to support energy, focus, endurance, and more. Developed alongside the U.S. military and top universities, Ketone-IQ™ delivers all those benefits in one drink. No caffeine, no sugar—just clean, on-demand energy for superior physical and cognitive performance.
Optimal Blood Ketone Levels for 4 Hours
Did you know that ketones provide the most benefits at a certain range? With Ketone-IQ™, you can stay at these levels for up to 4 hours — much longer than other drinkable ketones.
Fueling with ketones takes you to a place where everything flows — a gentle, clean boost of energy without the jitters or racing heart.
Built to support endurance and recovery, Ketone-IQ™️ is used by high performers of all types, from Navy SEALs and Tour de France cyclists to athletes in every major sport in the U.S.
Listen To Episode 459 As Michael Brandt Uncovers:
[1:30] Hacking Our Body's Ancient Systems + The Truth About Ketones
- H.V.M.N. – Get 30% off HVMN Subscription
- Michael Brandt
- KetoCon Austin 2022
- How Michael's team has hacked the body's ancient systems with their H.V.M.N. products.
- Unpacking why ketones and the keto diet are having a big moment in the health and wellness industries.
- The fact that the human body has always been producing ketones on its own but our modern world has been making this harder for us to do.
- Why we're still struggling to help people be aware of how toxic processed sugars and other ingredients are on our health.
- Exploring why not all calories are the same and the direct impact of these hazardous processed ingredients.
- Why a shot of ketones like H.V.M.N.'s formula is a great way to get extra energy because it doesn't create oxidative stress like carbohydrates do.
[16:00] The Optimized Max Benefits of Ketones
- Neurohacker
- All of the research they have done at H.V.M.N. from nootropics to now the Ketone-IQ™ to learn how to optimize the human body.
- Breaking down the science of ketones and why it's not just something a person can easily buy at the store like a supplement for example.
- How oxidative stress impacts our metabolism and how our energy and even behavior is wired.
- The 6 million contract that they made with the U.S. Department of Defense.
- How much money actually goes into training just one. US Navy S.E.A.L.
- Digging deep into how metabolism impacts us now and in both the short and long-term future.
- Why we should care more about our metabolic health.
- Explaining how Ketone-IQ™ is a much better afternoon pick-me-up than what you're probably drinking or eating.
[28:24] The Key to Improving Metabolic Health
- What happens to the body when we don't give it proper fuel and our metabolic health goes downhill.
- Why understanding your insulin resistance is so key for your wellbeing.
- How insulin works and why it can't do it's job properly if we keep spiking our glucose levels and need more and more insulin.
- Why we're all essentially pre-diabetic and how we treat our bodies with nutrition matters so much.
- The fact that anyone can benefit from ketones as they use it as a sustainable fuel source.
- Comparing ketones and the energy that fats, proteins, and carbohydrates give us.
- The fact that the human body simply metabolizes ketones where there is too much of them and you don't need insulin to help with that process.
- Why we can consider Alzheimer's to be Type 3 Diabetes because it is mainly has to do with metabolic dysfunction of the neurons due to insulting resistance.
- Stephen Cunnane – Can Ketones Slow Down Alzheimer’s?
- Research that is being done on reversing Alzheimer's with a ketogenic diet.
[35:50] How to Best Consume Ketones
- Best practices for consuming ketones and if you can pair Ketone-IQ™ with other foods.
- How most people consume Ketone-IQ™ and when during their day.
- Why you don't need to have Ketone-IQ™ with other foods necessarily.
- How athletes take Ketone-IQ™ strategically after their workouts.
- Why ketones are most present when you're in endurance mode.
- 432 Barton Scott
- Exploring whether or not we can become dependent on ketones.
- Is it best to eat meat right away after it's cooked or is okay later too?
- Modern foods like margarine, oat milks and why they're not great for us or the environment.
- Following the middle path and how Ketone-IQ™ applies to it.
[48:20] Priming Other Good Behaviors with Ketone-IQ™
- How Ketone-IQ™ and other health products will help prime you for other good behaviors throughout the day.
- Tips to help you stay out of an all day carbohydrate cycle.
- The history of Kellogg Cereal and why they were focusing on mass population control and lowering their libidos by encouraging people to eat a lot of carbohydrates.
- Where companies should be putting all of their focus to help people thrive and live life well.
- Michael's mission with H.V.M.N. and why it goes so much farther beyond than just science.
- He and Josh's experience running marathons.
- Why metabolic health plays the ultimate role in keeping the body in homeostasis.
- How Michael conquered his marathon and was able to have a time below 3 hours by finding ways to make it easier for him.
- What you can do to get to a place of better flow and be relaxed when you run.
- His advice for all runners and those who would like to get into the sport.
[1:05:00] The Seasons of Life & Achieving a Flow State
- Why Josh doesn't agree with David Goggins and smashing the gas pedal 24/7.
- Exploring the different seasons of life when sometimes we're busier, need to be more still, and eventually come back to the middle.
- The difference between being in a smooth flow state and upping the ante to the point that you exhaust yourself.
- Why it does more harm than good to overestimate how much you're going to do in a day or in a week even.
- How Michael prepared himself to be able to do a marathon in less than 3 hours by showing up every day and being consistent without pushing too hard.
- Brian Tracy
[1:13:00] The Cognitive Mental Benefits of Ketones
- Breaking down the mental benefits of ketones like Ketone-IQ™.
- The connection between mental disorders and metabolic dysfunction.
- Why it's incredible and strange that we need to intellectualize spirituality in our Western society.
- The power of tuning in and knowing that we feel good in our bodies on our own.
- World-class manifestation of our unique and individual gifts with examples of Kobe Bryant and Maya Angelou.
- How we can express our unique orbs and abilities to be in greater alignment with our purpose.
[1:25:50] Optimizing The Human Experience with Financial Intelligence
- Unpacking financial intelligence and how it comes into play in the Wellness Pentagon.
- Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard
- How the CEO of Patagonia, Yvon Chouinard, used his glowing orb of being an environmentalist and used that to create a greater impact with Mother Earth and how we see clothing.
- Why you can't see money as something bad if you're trying to make a dent whether that's in your own personal life or for the world.
- Breaking down what money really is: spiritual energy to fuel our mission(s) in life.
- How both Josh and Michael's stories and thoughts of money have shifted over time.
[1:35:00] H.V.M.N.'s Production of Ketone-IQ™
- The growth of H.V.M.N. and where the company is now at compared to at the beginning.
- Their first launch with a nootropic, Nootrabox, and where they went from in the human performance development space from there.
- The experience they had on Shark Tank and why they purposely said $40 million valuation for $2 million which is more than any other company ever has on the show.
- Nootrabox on Shark Tank
- Their experience launching the first ketone drink (Save 20% with code “JOSH”) and the Department of Defense was their first customer.
- The decision to take Version 1 of their product completely off the market while they worked on Version 2 and the impact that had on their business.
- Why the moment to start something new like launching a podcast or a business idea is now.
- How Michael would define wellbeing and wellness in his life.
Power Quotes From The Show
[click_to_tweet tweet=”When you have ketones and protein in your system simultaneously, it helps muscle protein synthesis happen quicker. Ketones and the ketogenic diet can rescue brain function in Alzheimer's patients and reverse it. – @hvmn ” quote=”When you have ketones and protein in your system simultaneously, it helps muscle protein synthesis happen quicker. Ketones and the ketogenic diet can rescue brain function in Alzheimer's patients and reverse it. – @hvmn “]
Understanding our Metabolic Health
“One of the key things to look at for metabolic health is insulin resistance and when that happens, you feel more tired because you don't have the fuel to keep you going. A lot of people think that the answer is to keep eating even more but they can become addicted to it and as that insulin resistance is still happening – then people become diabetic. One of the big misnomers about diabetes is that we pathologize it until this disease state of either you have it or you don't but just like hearing loss we are all somewhere on the spectrum and we are all pre-diabetic.” – Michael Brandt
How to Bend Your Reality to Live a More Meaningful Life
“What is a meaningful life? Take the signals that you think are good in the world and amplify them as much as possible as much as you can. Bend your reality and create more of what you want to see in the world by controlling your thoughts on a day-to-day basis, how you think about things, and how you manifest what is going on around you happen at a larger scale. You can be the least spiritual person but even just writing down your goals every day, breathing them in, and thinking about them – with all of the time you spend on it, you will manifest that reality.” – Michael Brandt
Ancient Fuel That Reverses Aging
“Why are special operators like the Department of Defense interested in our Ketone-IQ™️ product? They're really interested in our ketone drink as a metabolic superfuel because ketones are efficient and they can turn into ATP cell energy. Think of your metabolism like an engine and if you're fueling it with dirty fuel you're going to have more gunk build up. Other types of fuel won't cause a gunk build-up and might even clean out the gunk. Why do some people seem older and more worn down than others? It's due to a lot of things like attitude and mobility but if we zoom in on metabolism, how much oxidative stress are you creating in that area over decades of your life?” – Michael Brandt
Links From Today's Show
- KetoCon Austin 2022
- Neurohacker
- Stephen Cunnane – Can Ketones Slow Down Alzheimer’s?
- 432 Barton Scott
- Brian Tracy
- Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard
- Nootrabox on Shark Tank
- Shop the Wellness Force Store
- breathwork.io
- Paleovalley – Save 15% on your ACV Complex with the code ‘JOSH'
- Organifi – Special 20% off to our listeners with the code ‘WELLNESSFORCE'
- Drink LMNT – Zero Sugar Hydration: Get your free LMNT Sample Pack, you only cover the cost of shipping
- Botanic Tonics – Save 40% when you use the code ‘WELLNESS40′
- Essential Oil Wizardry: Save 10% with the code ‘WELLNESSFORCE'
- Cured Nutrition – Get 15% off of your order when you visit wellnessforce.com/cured + use the code ‘WELLNESSFORCE'
- M21 Wellness Guide
- Wellness Force Community
- Leave Wellness Force a review on iTunes
- H.V.M.N. – Get 30% off HVMN Subscription
- Michael Brandt
About Michael Brandt
Michael Brandt is the CEO and co-founder of Health Via Modern Nutrition (H.V.M.N.).
He's an avid triathlete and marathoner (2:42 PR). Prior to starting H.V.M.N., he received his BS in Computer Science & Design at Stanford, was a Product Manager at Google, and Adjunct Professor at the Academy of Art in SF. He has always been a leader, and lifelong student, of designing products around new technologies and emerging needs.
