“When you have more intellectual bandwidth and mental capacity, it reflects in every area of your body. Instead of having this radical hormone flood, fight or flight, during a perceived negative event, you can look at the event without all of that emotional overhead.
Because instead of your head thinking: “Oh crap, this event’s happening, it’s going to wipe me out, and I’m not going to be effective…”, you can look at it, almost laugh about it: “Ok, bring it… Let’s do this thing.” – Mark Effinger
Wellness + Wisdom Episode 497
Mark Effinger, Founder of BiOptimizers and Nootopia, joins the host, Josh Trent, to discuss the real-life “Limitless pill.” And although all of us have unique brain chemistry, Mark and his team managed to create a personalized product for the most efficient brain and mood optimization yet developed.
Are you looking for an effective way to enhance your mood and brain function? Learn how Nootropics positively affect the neurotransmitters in our body with Mark Effinger and Josh Trent.
By the end of this episode, you will understand what inspired Mark to create Nootopia, how Nootropics contribute to healing anxiety and depression, and how they optimize your brain for improved focus, memory, and motivation.
I wasn’t thinking of it as a company. I just wanted to create something that would make a difference to people that were dealing with addiction and people that were dealing with cognitive decline. - @markeffingerClick To TweetNootopia
Nootopia: UNLOCK YOUR BRAIN'S Maximum Focus, Concentration, And Creativity
- Boost your cognitive performance
- Think through more tasks without burnout
- Manage more projects without rising stress
- Handle more mental stress without bending or breaking
- Increase your capacity to learn new things quickly and effortlessly
- Articulate things better in a more meaningful way
Listen To Episode 497 As Mark Effinger Uncovers:
[1:30] Nootropics 101
- BiOptimizers
- Nootopia – Save 10% with code “JOSH10”
- Wade Lightheart
- Paul Chek
- How Josh first heard about Nootopia and BiOptimizers.
- What nootropics specifically are and why they’re so beneficial.
- Mark tells a story about his deceased wife.
- His own wellness journey and health crisis led him to pursue a career in the wellness industry.
- How he gained his work ethic, and how it helped him become an entrepreneur and create several companies.
- Why he took Accutane, got precancerous conditions from it, and his skin cracked open during a rock band performance at a church camp.
- His thyroid failure: Why it’s essential to prioritize our lives over our work.
- Dr. Michael Ruscio | Hypothyroidism, Thyroid Symptoms, & The Truth About Hypothyroid
[15:00] Striving For Health In A Toxic World
- How Nootropics came to Mark’s life: Finding out from a doctor at a B&B that he has hypothyroidism and discovering Acetylcholine through a radio show.
- What the neurotransmitter Acetylcholine is good for.
- Dietary issues: How are we being lied to about our food?
- Mycotoxins: Disease-causing fungi found in animal products and the reason why you should only eat organic or compound meat.
- 482 Dave Asprey | Advanced Biohacking For Body Mind & Spirit: How To Train A Healthy Brain, Boost Your Flow State + Remove False Beliefs
- The reason Mark would not dive into the Mississippi River and how the Gulf of Mexico is being destroyed.
- Why our attempts to become healthy are actually toxifying us: Our natural biochemical reactions VS chemical supplements.
[21:30] From Addictions to Nootopia
- Neurohacker
- Nootopia UpBeat
- Nootopia Zamner Juice
- joshtrent.com/nootopia- Save 10% with the code “JOSH10”
- 483 Wayland Myers | NonViolent Communication: How to Stop Arguments In 60 Seconds + The Power of Loving Detachment
- Mark uncovers how Nootopia came to life: His wife getting on painkillers after giving birth to their first child, becoming addicted, and committing suicide.
- How the exposure to addiction through his wife and older sibling made him search for a solution to get people out of addictive behavior.
- His background as a biochemist: Building a human growth hormone stimulating component and a light nootropic.
[27:00] Orchestrating Neurochemicals
- Neurochemical research: Getting feedback on his prototypes from his clients.
- Mark explains what Pyroglutamic acid is and why he tested it together with Acetylcholine on himself to discover the effects.
- Creating Nootopia to make a change and help people with addiction and cognitive decline.
- 123 Aubrey Marcus – Own The Day
- How he discovered his prototypes made him sleepy and started looking at new components: Anti-inflammatories, antioxidants, and B vitamins.
- Why it’s important to use precursors and signaling molecules.
- How he understood and put together all ingredients that serve different purposes: Get rid of inflammation, and boost brain function, memory and motivation.
- How creating the perfect formula compares to conducting an orchestra.
- Limitless (2011) – link to Amazon DVD purchase
[34:00] How Zamner Juice Helps Regulate Your Mood
- How you can make your performance a predictable part of your day.
- Key things to know about stack development and what they have done with it at Nootopia specifically with the Zamner Juice.
- The component that they have in every single one of their stacks and how it helps the brain improve mood, neurochemicals, and neurogenesis.
- How Nootopia designs their stacks to keep you focused and alert but not overstimulated like you might experience with caffeine.
- Why Zamner Juice is safe for expecting mothers to help them with mood regulation.
- What is specifically in Zamner Juice that helps people calm down.
[34:30] Business + A Spiritual Journey
- Why Josh appreciates the place that Mark came from creating Nootopia.
- Peter Gabriel: Solsbury Hill
- Matt Gallant
- Brad Costanzo
- WebNutrients (now Nootopia)
- The reason Mark didn’t want to sell his company and why he believes making his products is a spiritual journey.
- How caffeine actually makes us tired earlier, why you shouldn’t drink it during the first 90 minutes after you wake up, and the purpose of dopamine.
[41:30] Toxicity, Road Rage, And The Nootropics Solution
- The biochemical reactions in our body in the morning and why it’s important to set an intention for the day.
- How serotonin helps us connect with others and speak without fear.
- Neurochemical balance: Preventing our flow from being blocked.
- How chronic emotional distress is slowly breaking us down without us noticing.
- Why Mark was always expecting bad things to happen to him.
- How our mind and soul are connected to each other, and how our environment has become toxic to us.
- Road rage: The story of developing the Zamner Juice to calm people down in traffic.
- The connection between our bad eating habits and our energy deficit.
- Why he carefully selects music with positive lyrics and the words he uses to create conversations with other people.
[52:00] Creating Indomitable Human Beings
- How cognitive enhancement became a byproduct of Nootopia’s products.
- Neurogenesis: New neurons that we can program to states of positivity, faster thinking, and love to become indomitable human beings.
- Mark’s journey to meditation: Starting transcendental meditation at the age of 8 at school.
- The difference between “having to do things” and “getting to do things.”
[57:30] Mark’s Journey and The Game of Life
- Why Mark believes he is fortunate, and how his past curiosity manifested in the present.
- The reason he still keeps his first chemistry set he got when he was a kid.
- How his journey led him to meet brilliant people and create a powerful supplement.
- What it means to be “in the game” and what can mess us up, especially when we are triggered.
- He explains how the team of PhDs aggregates knowledge and value to people.
- 046 Dr. John Gray: ADHD, Brain Health, & Sex Addiction
- 183 Dr. Kyra Bobinet | Living A Well Designed Life: 10 Lessons In Brain Science
[1:02:00] Optimizing The Brain To Make Conscious Decisions
- 465 Dr. Jin Ong | Emotional Triggers: Are They Your Best Teacher? How To Collapse Time + See The “Space In-Between” (The Art of Listening to Your Body)
- Why Josh doesn’t watch horror movies because he doesn’t want those toxic triggers to enter his mind.
- Cortisol and triggers: What happens in our body when we get triggered and how it affects our performance and reactions.
- Why we need to recognize what’s happening and put it outside of ourselves.
- Mark reveals how he makes conscious decisions through his state optimization process, and why he doesn’t rate these situations as good or bad.
- Kwai Chang Caine – Kung Fu TV series
- The Matrix – movie – add the Amazon affiliate dvd link
- Nootopia UpBeat
- Why he sold test tubes with tiny plastic baby figures in them and how it helped him start his first company.
- JoshTrent.com/Store
[1:09:30] Expectations VS Reality of Nootropics
- The reason Mark created 3,000 prototypes before he created the current Nootopia products.
- Why he started customizing the products and how it helped with the efficiency of the products.
- Josh’s sensitivity to caffeine and the fact that he loves how Nootopia customized it to have little to zero caffeine in his products.
- Nootopia Apex
- People’s expectations VS reality: Can you get the Limitless effect?
- Why some people function better in GABA and Serotonin, entering the flow state.
- Mark’s negative experience using Adderall, and how he managed to create a natural supplement for the drug.
- Apex: Keeping people aware but not vigilant, and energized but not on edge.
- joshtrent.com/nootopia
[1:17:00] The Long-Term Effects of Nootropics
- The influence nootropics have on us long-term, even after we stop using them.
- How Josh relates his life to Neo from the Matrix movie.
- Mark’s Facebook intro: Is your life by choice or by chance?
- Think and Grow Rich by Arthur R. Pell
- Why Mark thinks many people don’t have intentions in their life and how it impacts them.
- What he wanted to accomplish at the age of 19 when we joined AirForce.
- Why it’s important to make scary shifts in your life and recompose them.
- Joe Rogan
- 462 Ben Greenfield: Should You STOP Using Plant Medicines? Wisdom on Microdosing, The Muscle of Faith + How to Grow Your Spiritual Strength
[1:24:00] The Journey to Wellness
- 437 Josh Trent | Death & Rebirth: Why I’m Saying Goodbye to Wellness Force…
- How Josh opened up to the mystery and allowed himself to recreate himself.
- Collagenius
- 438 Justin Donald | Why Wellness Is A Pentagon: The Art of Financial Intelligence & Lifestyle Investing
- Breathwork.io
- What wellness means to Mark, and why he believes that abundance comes from our health.
- 10% off on Nootopia with “JOSH10”
Power Quotes From The Show
We all get into this where life is accelerating so fast that we just feel like we’re the tail wag in the dog situation. At one point you have to stop and say: “I need to own my life. I need to be in charge of this consequence going on. - @MarkEffingerClick To TweetChemically Processed Supplements
“We’re buying our vitamins, not understanding which ones are chemically processed and which ones are naturally derived… In an attempt to become healthy, we are often times toxifying ourselves. So it’s really important that we take a little bit of extra time to understand the difference between those two.” – Mark Effinger
Changing Every Life You Touch
“I was called to make a monumental contribution to every life I touch. And the way to do that seems to be this vehicle of meeting people like you (Josh), that have a heart for changing every life they touch.” – Mark Effinger
Effective Vitamins
“To make something that was really going to be effective, and put it into either a powder form or a capsule form, we needed to address the main things that kept people from performing.
Number one was the inflammatory response; anti-inflammatories and antioxidants…The next was B-vitamin. Most people have a deficiency of B-vitamin… And then the Acetylcholine precursor layer so that your brain can create this thinking molecule.” – Mark Effinger
Links From Today's Show
- BiOptimizers
- Nootopia – Save 10% with code “JOSH10”
- Nootopia Quiz
- Nootopia UpBeat
- Nootopia Zamner Juice
- Nootopia Collagenius
- Wade Lightheart
- Paul Chek
- Dr. Michael Ruscio | Hypothyroidism, Thyroid Symptoms, & The Truth About Hypothyroid
- 482 Dave Asprey | Advanced Biohacking For Body Mind & Spirit: How To Train A Healthy Brain, Boost Your Flow State + Remove False Beliefs
- Neurohacker
- 483 Wayland Myers | NonViolent Communication: How to Stop Arguments In 60 Seconds + The Power of Loving Detachment
- 123 Aubrey Marcus – Own The Day
- Peter Gabriel: Solsbury Hill
- Matt Gallant
- Brad Costanzo
- WebNutrients (now Nootopia)
- 046 Dr. John Gray: ADHD, Brain Health, & Sex Addiction
- 183 Dr. Kyra Bobinet | Living A Well Designed Life: 10 Lessons In Brain Science
- 465 Dr. Jin Ong | Emotional Triggers: Are They Your Best Teacher? How To Collapse Time + See The “Space In-Between” (The Art of Listening to Your Body)
- Nootopia Apex
- Think and Grow Rich by Arthur R. Pell
- Joe Rogan
- 462 Ben Greenfield: Should You STOP Using Plant Medicines? Wisdom on Microdosing, The Muscle of Faith + How to Grow Your Spiritual Strength
- 437 Josh Trent | Death & Rebirth: Why I’m Saying Goodbye to Wellness Force…
- 438 Justin Donald | Why Wellness Is A Pentagon: The Art of Financial Intelligence & Lifestyle Investing
- Shop the Wellness Force Media Store
- breathwork.io
- Paleovalley – Save 15% on your ACV Complex with the code ‘JOSH'
- Seeking Health – Save 10% with the code ‘JOSH'
- Organifi – Special 20% off to our listeners with the code ‘WELLNESSFORCE'
- Drink LMNT – Zero Sugar Hydration: Get your free LMNT Sample Pack, you only cover the cost of shipping
- Feel Free from Botanic Tonics – Save 40% when you use the code ‘WELLNESS40′
- PLUNGE – Save $150 with the code “WELLNESSFORCE'
- MitoZen – Save 10% with the code “WELLNESSFORCE”
- Activation Products – Save 20% with the code “WELLNESSFORCE”
- Essential Oil Wizardry: Save 10% with the code ‘WELLNESSFORCE'
- Cured Nutrition – Get 15% off of your order when you visit wellnessforce.com/cured + use the code ‘WELLNESSFORCE'
- M21 Wellness Guide
- Wellness Force Community
- Leave Wellness Force a review on iTunes
- Mark Effinger
About Mark Effinger
Mark is a seasoned entrepreneur and intrapreneur with specialties in biochemistry and hormone and brain optimization. He is successful in industries from marketing to lasers to software. Companies turn to him for his clear grasp of the startup-to-sellout process.
The death of Mark's former wife from a painkiller overdose put him on the path to creating high-performance nutritional supplements. After 4 years of development, he released a product called “Limitless NZT-48,” as in the movie Limitless, with 3,500% growth over the first year (now 5,100% over 29 months).
Mark considers the biggest challenge with nootropics to be that everyone’s brain chemistry is unique. For the first time ever, Nootopia has solved this with a personalized process and product.
They use your information to evaluate your goals and brain chemistry, then customize their nine core blends. Whether you want to say goodbye to afternoon energy crashes, increase your verbal fluency, boost your emotional intelligence, or reach other optimization goals, Nootopia gets you 100% personal help every single day.
The system even comes with an app that guides you every step of the journey and allows you to give feedback to customize your blends even further.
Mark's vision is for the resources from the company to move the needle in terms of making a difference while they make healthy profits. He firmly believes that Nootopia can add value both locally and globally.
Mark “Mr. Noots” Effinger: Boost Your Brain Power
