AMA | Skincare Lies: What Beauty Brands Don’t Want You to Know About Ingredients (Why Inner Game Matters)

Wellness + Wisdom | Episode 689

Wellness + Wisdom Podcast Host and Wellness Force Media CEO, Josh Trent, shares how we've been conditioned to believe skincare lies by the beauty industry and why toxic skincare causes serious health problems.



Today's Question

Charles Mayfield: Paul Chek does a lot of different stuff and I think focuses on the foundations of strength, the foundations of mental wellness of health. What does he see at the foundation? You've got food, you've got clean air, clean water, you've got exercise. I want to know how skincare fits into the hierarchy of self-optimization.

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Listen To Episode 689 As Josh Trent Answers Your Questions

[00:00] Intro

[03:10] Skincare Lies

Let's get into our question today. This is from Charles Mayfield. He's the CEO of Farrow Life. Now full transparency y'all, he's one of our business partners, right? We're an affiliate for him. But I only, and I mean capital O, I only promote things that I actually use myself.

And Farrow Life is one of those products among many other things that we're gonna talk about for skin health today.
So let's get into this question from Charles:

Josh thanks for this opportunity really excited to hear you rip it up with Paul I guess my question would be you know, the angle I'm coming in with but foundationally, you know Paul does a lot of different stuff and really I think focuses on the foundations of strength the foundations of mental wellness of health and so, you know at the bottom of that pyramid sort of Maslow's hierarchy style foundations.

What does he see at the foundation? I mean, you've got food, you've got clean air, clean water, you've got exercise, you know, maybe what foundationally, what kind of exercises, and then obviously I want to know how skincare fits into the hierarchy of self-optimization and so really excited to hear this one.

Okay, cool let's go right to you on this 1 mark because I'm gonna get some of Paul's teachings and share those. And also an interesting take on how he even framed the question where he talked about Maslow's hierarchy. I'll talk about that as well.

But for you as a woman, and with the absolute siege that is on the psychology of women, where you are literally bombarded by the time you even know what makeup is, what skincare is, with just stories and bullshit and manipulation to really make you feel less beautiful than you are so that the ultimate solution could be for you to buy the Maybelline or buy the Neutrogena or buy the products that will deliver you into beauty.

What's that been like for you, your journey as a woman in skincare?

Honestly, it's been tough for me personally, because when I was a teenager, I struggled a lot with acne. And also, I really didn't love myself, There were so many parts of me that I wanted to change and especially as a teenager in the 90s or I was a teenager in the early 2000s more or less.

So for me, it was just seeing all the skinny girls in the magazine with the perfect retouched skin and all of that. So it conditioned me to believe that only that is beautiful. Nothing else really is perceived as beautiful. So I really, really disliked my body, my face, my skin.

I used to wear glasses, so I was also like, I didn't feel comfortable in my own skin at all. And of course I was looking for solutions and like this cream is gonna your cellulite and this cream is gonna get rid of this and it's gonna slim you down and improve your acne. So I tried everything possible.

And then eventually I realized that that's not the way to go around things. What is the way to go in your opinion? I feel like there's a lot of inner work that no product can replace ever. Like self-love, self-acceptance.

I feel like sometimes self-love can be a little overrated because we first need to learn to accept ourselves. We don't need to love ourselves, but just accept the fact this is who I am, this is how I look, especially right now, because a lot of times people have this goal in mind like once I lose weight, I'm going to love myself. Once I get rid of the acne, I'm going to love myself.

But if you can actually accept yourself as you are now with the flaws, with the acne, with the weight that you want to lose, I think that's where the true work is done true self-love and self-acceptance is created.

It's so well put because I think what you just shared is probably a mirror of every single woman that has ever embraced her woman-ness. The reality is that we have all been fed a lie for quite some time.

For men, it's how much money is in your bank account. For women, it's how sexy are you? How beautiful are you? And I'm here to tell y'all that none of this stuff actually matters when you're on your deathbed.

No grandfather or grandmother is going to tell their grandchild with the life wisdom that they have that they wish they would have been more beautiful or they wish they would have made more money.

It's just so insane the lies that we believe a reason we believe these and I'm going to get into that right now because of what Charles eloquently said, which I never thought about I've never thought about skincare and Maslow's hierarchy. So at the bottom of the triangle, there are 5 different aspects, right?…

[18:10] The Problems with The Beauty Industry

So we've already touched on a lot of the pieces of self-love and esteem and how we actually can flip the Maslow's hierarchy so we're not monetizable. But let's talk about the monetizable part because this is really important.

So y'all make sure that you share this. The top 5 lawsuits from skincare companies, number 1 was from Johnson & Johnson. They paid out $4.7 billion in settlements for cancer claims because of baby powder, which they astoundingly said that it'll make your skin smooth and it helps your skin. It was all bullshit y'all, and this is not the only one.

Next in line was Proactiv, a $40 million settlement for false advertising related to acne specifically. Estee Lauder, $10 million settlement for an anti-aging serum. L'Oreal, $5 million settlement for chemicals and hair straightening products. And Neutrogena, a $20 million settlement over benzene contamination in sunscreens.

Look, the reason why these companies are being exposed is because they are for-profit institutions that at their core, I'm sure want to do well for people, but when you get compromised and when your integrity gets compromised in a back boardroom because you want more money on a P&L spreadsheet, it is the biggest sacrifice of the soul to knowingly put out things that harm people and to pretend you're not doing it.

And it has to spark a question in all of our hearts. If these, let's just say these 5 companies exposed, how many other skincare companies are putting in complete science experiments on their products that we don't even know we don't know. I mean, there have to be hundreds of these chemicals. So what do we do?

Right now that we know that the dark is definitely dark, where's the light? Well, the light is actually a return to nature. It's a return to natural skincare. And I've always said it the same for my whole life. I think a woman looks the most with no makeup. I really do.

I think that a woman's beauty that's hidden by makeup is a pseudo-beauty because as soon takes all the makeup off, there she is. It's like a man that's trying to get injections for a larger penis. It's like, where did we go wrong as a society where we started to inject and even fake breasts and fake butts and fake lips Botox and just all this insanity and craziness. It's like, where did we go wrong?

And I think where we went wrong is we started to believe what you had talked about more. And this is for men and women, by the way, where we just didn't think we were good enough. We didn't think we were beautiful enough.

We didn't know how to accept ourselves and how to feel good because we were comparing ourselves to the popular boy or the popular girl in high school that just genetically was maybe blessed that we weren't blessed with, but we were blessed in other ways.

And so it's a strange thing that we've fallen into this, this cave, but there's a way out. And the way out is through the light…


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About Josh Trent

Josh Trent lives in Austin, Texas with his love Carrie Michelle, son Novah, daughter Nayah + a cat named Cleo. He is the host of the Wellness + Wisdom Podcast and the creator of the BREATHE: Breath + Wellness Program. Josh has spent the past 20+ years as a trainer, researcher + facilitator discovering the physical and emotional intelligence for humans to thrive in our modern world. Helping humans LIBERATE their mental, emotional, physical, spiritual + financial self through podcasts, programs + global community that believe in optimizing our potential to live life well.

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