Heart Rate Tracking: Why Fitbit Won’t Win
If you’re one of the 19 million people who track steps, heart-rate or nutrition with a wearable fitness device, you’ve built up an impressively sizable chunk of activity data. So, now what do you do? From collecting exercise data to manually logging calories, millions of users globally are dumping billions of data points into the cloud. […]
Trainers Weigh In On Fitness Trackers
On the verge of bubbling over at the intersection of health, wellness, and fitness technology, companies are now hard at work brewing up new platforms, apps, and activity trackers to answer the demands of a rapidly changing digital health landscape. Even with all this delicious buzz, however, the far majority of currently practicing fitness professionals are quick to […]
Why Under Armour Wants All Your Fitness Data
How much is your fitness data really worth? Do your steps, workouts, and sleep have real value? For many wearable technology and fitness equipment manufacturers, we’re fast approaching a situation similar to 1849 when there were tales spoken about a Gold Rush in the west. That gold rush is definitely about to happen, except the […]